STRATEGIC INTELLIGENCE
Strategic Intelligence is the systematic and ethical collection of market and competitive insights, as well as the analysis of:
The abilities, vulnerabilities and intentions of competitors
The external factors that affect your organization´s skills, preventing it to be competitive
Market trends and consumer behavior that affects your business
Strategic Intelligence is an essential set of tools for the development of tactics and strategies in an increasingly competitive environment, providing the following advantages:
Objective and appropriate knowledge of the business environment
Early detection of competitive threats and changes in consumer conduct
Implementation of actions to counteract your competitors
Decreased reaction time when encountering market actions
Detection of new opportunities and technology trends
Develop a historical strategic knowledge data base or infocentricity
Understanding competitor´s structure, behavior, abilities, strengths and weaknesses
Foreseeing market changes and challenges
