Strategic intelligence

Strategic Intelligence is the systematic and ethical collection of market and competitive insights, as well as the analysis of:

The abilities, vulnerabilities and intentions of competitors

The external factors that affect your organization´s skills, preventing it to be competitive

Market trends and consumer behavior that affects your business

Strategic Intelligence is an essential set of tools for the development of tactics and strategies in an increasingly competitive environment, providing the following advantages:

Objective and appropriate knowledge of the business environment

Early detection of competitive threats and changes in consumer conduct

Implementation of actions to counteract your competitors

Decreased reaction time when encountering market actions

Detection of new opportunities and technology trends

Develop a historical strategic knowledge data base or infocentricity

Understanding competitor´s structure, behavior, abilities, strengths and weaknesses

Foreseeing market changes and challenges